Art 🧑🎨Direction & Desi🎨n
6+ years of experience
managed teams of motion, graphic & product designers in-house within tech & digital agencies
extensive design background with a specialty in developing design systems & brand messaging
I have a strong background in design strategy and implementation.
I’m adept with all the key graphic, web & product design software.
I developed a keen skill for brand design & logo development when building my production company rubbertape.
Between building the brand identity of my company, and having to lead the charge developing brand narratives for our projects as they went out into the marketplace, I became an expert at crafting iconic design systems.
When I was hired as an Art Director at Gradient Experience
I was tasked with developing the logo, brand identity & design bible for their product Impulse.
After multiple iterations we landed on a final
in my tenure as Design Director at Flowcode
I oversaw a team of designers translating the brand identity of our clients into the ecosystem of the product.
I also completely overhauled the request pipeline system moving from an outdated and messy spreadsheet into a clean & highly functional Notion database system.
This adjustment increased productivity & output.
One particularly interesting project was my collaboration with the NFL’s league office to establish a cohesive design strategy for their corporate brand as well as every team across the country.
I led my team through a trial and error process with the key stakeholders at the NFL before landing on a crisp clean identity that has since been implemented across the entire league via the product.
