MAYBELLINE
SUMMER CARNIVAL
I worked in tandem with Maybelline’s in-house marketing department alongside an experiential agency to inform the development of an interactive exhibition in New York City.
The goal of my involvement was to elevate potential viral content moments and generate organic traffic across socials towards the brand.
The game was a massive success, both at the event and with the internal client team, and we went on to make a short mini-documentary about the process of making it.
Content Strategy & interactive design Creative Director PRODUCER
Recognizing that we were going to have a record crowd, and therefore a long line, I worked with a creative technologist and game designer to develop a mini-game, built into Instagram’s Meta Spark AR software, that attendees could play during the wait.